undergroundnetworkMay 10, 2008, 4:30 pm
Filed under: Journalism | Tags: BBC, BBC News, Birds, Global Warming, Great Tits, Headline, Journalism, Sex, Tits
Filed under: Journalism | Tags: BBC, BBC News, Birds, Global Warming, Great Tits, Headline, Journalism, Sex, Tits
How important is a good headline?
The most read BBC News story yesterday and today was titled “Great tits cope well with warming“.
Okay, I admit it, I read it! Needless to say, the article was not what I expected. I assume many others felt the same. Perhaps this shows how dirty minded BBC News readers are.
As it turned out, it was a fascinating read!
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